Luxury Immersive Showcase
NEOM's luxury island mixed reality experience.
Sindalah represents NEOM's first luxury island destination, featuring world-class hotels, innovative retail experiences, and exclusive leisure facilities. Working with the lead agency, we helped create an engaging mixed reality experience that would bring this visionary development to life for visitors at major technology conferences.
Client: Confidential
Tags: XR, Mixed Reality, Live Experience, Interactive, Digital Twin, Innovation
Project Overview
Sindalah represents NEOM's first luxury island destination, featuring world-class hotels, innovative retail experiences, and exclusive leisure facilities. Our team was tasked with creating an engaging mixed reality experience that would bring this visionary development to life for visitors at major technology conferences.
The Experience
The mixed reality installation combined physical elements with digital overlays to create an immersive visualisation of Sindalah Island. Visitors could explore: The island's luxury resorts and boutique hotels Premium retail and dining destinations Beach clubs and entertainment venues The yacht club and marina facilities Sports and wellness amenities
Technical Implementation
The experience utilised cutting-edge XR technology to seamlessly blend physical and digital elements: Real-time 3D visualisation of the island and its facilities Interactive hotspots highlighting key attractions Dynamic content updates based on user interaction High-fidelity visual rendering of architectural designs Precorded facial capture using Unreal Engine
Event Deployment
The experience was successfully showcased at:
LEAP 2023 (Riyadh, Saudi Arabia) Featured on the main NEOM exhibition stand Attracted significant visitor engagement Received positive feedback from stakeholders
Mobile World Congress 2023 (Barcelona) Adapted for international audience Enhanced with additional interactive features Generated strong interest from technology and tourism sectors
Impact
The mixed reality experience effectively communicated Sindalah's vision as a premier global destination, helping visitors understand the scale and luxury of this ambitious development. It demonstrated how innovative technology can be used to showcase architectural and tourism projects before completion.