Ford Go Faster
Visceral Immersive Stunt Experience
Innovative experience that put participants in the driver's seat of their own action movie, combining real driving experiences with professional film production techniques. Imagination delivered a visceral immersive stunt experience, combining real driving with Hollywood-style film production.
Client: Ford
Tags: Continuous Improvement, Creative Ideation & Prototyping, Engagement Impact Analysis, Experience Design, Immersive Technology, Infrastructure Design & Build, Visitor Insights & Flow Optimisation, Visitor Insights & Flow Optimisation