All-Electric Ford Reveal
A groundbreaking reveal event for Ford's New All-Electric Explorer™ SUV.
A groundbreaking digital-first reveal event for Ford's New All-Electric Explorer™ SUV, combining real-time technology with immersive storytelling. Working with Imagination and Pureweb, the virtual reveal event seamlessly transitioned from linear video content and live virtual production into a mobile-first interactive virtual test drive experience.
Client: Ford
Tags: Continuous Improvement, Creative Ideation & Prototyping, Customer Journey Mapping, Engagement Impact Analysis, Experience Design, Immersive Technology, Pixel Streaming
Showcasing the vehicle's features and capabilities through a combination of Epic's Unreal Engine, and real-time pixel streaming technology.